A Found SEO audit is a comprehensive analysis of a website's search engine optimization (SEO) performance. It involves a detailed examination of various factors that contribute to the website's visibility and ranking on search engine results pages (SERPs). The purpose of a Found SEO audit is to identify areas for improvement and develop an actionable plan to enhance the website's SEO performance.
One of the key components of a Found SEO audit is the assessment of on-page SEO elements. This includes an evaluation of the website's content, meta tags, URL structure, and internal linking. The audit also examines the website's keyword usage and optimization, ensuring that the website is targeting the most relevant and valuable keywords for its content and industry. Additionally, the audit looks at the website's mobile-friendliness and page load speed, as these factors have become increasingly important for SEO in recent years.
Furthermore, a Found SEO audit delves into off-page SEO factors, such as backlink analysis and social signals. Backlinks (links from other websites pointing to your site) are a crucial aspect of off-page SEO, and the audit assesses the quality and quantity of these backlinks to determine their impact on the website's visibility and authority. Social signals, such as likes, shares, and comments on social media platforms, also play a role in off-page SEO, and the audit evaluates these signals to gauge their influence on the website's search engine rankings.
Another important aspect of a Found SEO audit is the examination of technical SEO elements. This involves a review of the website's technical infrastructure, including its crawlability, indexability, and site architecture. The audit looks for any technical issues that may be hindering the website's visibility and ranking, such as broken links, duplicate content, and server errors. Additionally, the audit assesses the website's use of structured data and schema markup, which can enhance the website's appearance in search engine results and improve the user experience.
When conducting a Found SEO audit, it is essential to consider the website's local SEO performance, especially for businesses targeting a specific geographic area. This involves an evaluation of the website's NAP (name, address, phone number) consistency across the internet, as well as its presence on local business directories and review websites. The audit also examines the website's utilization of Google My Business and other local search engine tools to ensure maximum visibility in local search results.
In conclusion, a Found SEO audit is a detailed and thorough analysis of a website's SEO performance, covering on-page, off-page, technical, and local SEO factors. It provides valuable insights into the website's visibility and ranking on search engine results pages, as well as identifies opportunities for improvement. By conducting a Found SEO audit, website owners and digital marketers can develop a strategic plan to enhance their website's SEO performance and increase its visibility and traffic from search engines.